Case studies, also known as client success stories, are a powerful tool to have in your content marketing toolbox. But how do you create one to stand out, and how can you use it to drive sales?
We'll answer both questions and more in this webinar and at the end, you'll be equipped to create your own case studies to use to bring in business.
Presented by: Wendy Jacobson
Wendy Jacobson is a content writer and strategist with more than 25 years’ experience in the business world. For the past 16 years, she has worked as an independent contractor, helping businesses plan, craft and distribute their content.
The company name, Incredible Content, speaks specifically to how she views content: as a vehicle for businesses to build and maintain their credibility. Over the years, Wendy has helped businesses in the healthcare, wellness, food and technology industries foster their credibility via content such as articles, emails, web content and case studies.
Wendy has always loved to write and has a BA in History and English from The George Washington University. She lives in Minneapolis and when not working, she enjoys spending time with her husband, two kids and dog. She also likes to jump rope, bike, hike or do just about anything outside.
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